More than half of all B2B buyers view at least eight pieces of content during the purchase process, and 82% of buyers viewed at least five pieces of content from the vendor prior to purchase.75% of B2B marketers without a documented content marketing strategy plan to create one in the next 12 months.The most successful content marketers have access to 40% of the total marketing budget, and the least successful have just 14% of the marketing budget.53% of B2B marketers have small or one-person content teams serving their entire organizations. 91% percent of B2B marketers are doing content marketing.43% of B2B marketers say blogging is their most important type of content.B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging 0-1 times per month.32% say confusing content makes buying decisions more difficult (BizReport).86% of buyers say they are “overwhelmed and annoyed” with more than 10 pieces of review content (BizReport).69% of successful B2B marketers have a documented content marketing strategy.62% of buyers say they can make a business decision based on online content alone.51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy.62% of B2B buyers say they can make a purchase selection based solely on digital content (Forrester).90% of B2B buyers now twist and turn through the sales funnel, looping back and repeating at least one or more tasks in the buyer’s journey.Buyers are conducting more detailed ROI analysis before making a purchase decision (77%) using more information sources for research and evaluation (75%), and increasing the number of buying group members (52%). B2B buying cycles are getting longer and more complex-58% of buyers said their decision process was longer in 2017 than in 2016 just 10% said purchase time decreased.(Make Music, Not Noise | Accenture Strategy) Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative.Statistics Around the Complex Evolution of B2B Marketing 62% of B2B buyers say they can make a purchase selection based solely on digital content.80% of B2B buying decisions are based on a buyer’s direct or indirect customer experience, and only 20% is based on the price or the actual offering.Even in industrial and manufacturing industries, 67% of purchases are influenced by digital (Google Insights).67% of purchases for multiple industrial manufacturing and pack-and-ship industries were influenced by digital.68% of B2B customers prefer to research independently online.General B2B Marketing StatisticsĤ6% of all B2B researchers and buyers are millennials. Please note that some statistics have been taken from a few years back because they are still relevant today. So here are 90+ B2B marketing statistics to know in 2020 – even if we are halfway through this crazy year. Longer sales-cycles and shrewd buyers are what make this focus prime for growth marketing tactics.Īnd like any good growth marketer, we begin with the facts.
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