![]() ![]() At this time, a significant number of emails are opened.ĭon’t expect 80% open rate or anything well above 50%. Social trends- In ecommerce ventures for example, business peaks during holidays such as black Friday.For example, you cannot compare an ecommerce venture and a marketing consultancy. Industry- Some industries have more frequent purchases.Your timing- As you will see, the timing of your emails has a significant effect on your open rates.Type of topics- More specific niche topics tend to have a higher open rate than broad topics.This is probably because smaller companies tend to have a more personal relationship with their clients as opposed to bigger companies. Your list size- As the size of your email list increases, your open rate tends to decrease.Some other important factors for an ideal open rate include: As you will notice in our next sub-topic, average email open rates are dependent on your industry. This is a very difficult question to answer especially when you need us to put a number to it. One of the biggest questions that email marketers ask themselves is whether their email open rate is good enough or not. How To Calculate Email Open Rateīasically, it is an expression in percentage, of emails opened divided by emails received (emails sent-bounces) as expressed in the formula below:Ī 30% open rate for example would mean that for every 10 delivered emails (emails sent- emails bounced), 3 were actually opened by the recipients. As long as either a tracked link in your email is clicked or an image loaded, then the open will be recorded, contributing to your overall open rate. Average Open Rate For Marketing BusinessesĮmail open rate is a measure, normally represented in percentage, of the number of people in your email list, who opened or viewed a particular email campaign.This piece will guide you on how to increase your open rates and maximize on your email marketing ROI.īefore we begin, here is a short table of contents to help you navigate the article: Now, could your business be achieving a low ROI in your marketing efforts due to low open rates? ![]() SourceĪs we said, the success of your email marketing efforts is measured in a number of ways including your email open rates. This could serve as one of the benchmarks for your business. While the ROI is said to be good, is your business achieving its best? One of the measures of this success is the open rate.ī2B and B2C companies both have steady open rates for their emails, ranging from 30-35%, as seen in the illustration below. The illustration below shows the superiority of email marketing showing per dollar returns, compared to other marketing avenues. It is for this reason that email marketing technology is used by 82% of B2B and B2C marketers. It is said that email marketing is the king of the marketing kingdom, earning $40 for every $1 spent, consequently giving an impressive ROI of 4000%. ![]()
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